Thank you for your membership and investment in the Sports & Fitness Industry Association. In 2019, the industry was faced with several unexpected challenges, including a damaging tariff war with China and complex product standards and compliance issues. SFIA made these top priorities. We remain prepared to deal with both the unpredictable and...
On September 19, 2019, Ivanka Trump, joined by the Health & Human Services Secretary, Alex Azar, and members of the President's Council on Sports, Fitness & Nutrition, released the National Youth Sports Strategy. (Watch video here)
The Department of Health & Human Services has recognized a critical issue with youth sports participation. Our country faces an inactivity crisis, leading to skyrocketing healthcare costs and a population where 60% of Americans are suffering from chronic disease. It is crucial that we, as a country, stress the importance of participating in active...
Prevention promoted at executive level