Every year, SFIA's National Health Through Fitness Day brings together industry leaders, celebrity athletes, the American College of Sports Medicine, PHIT Coalition partners, PE teachers and other physical activity advocates to meet with Congress to push for physical activity policies, including the PHIT Act, to promote sports health and fitness in America. 

The time is NOW to harness the positive momentum behind the PHIT Act and urge Congress to promote health by eliminating barriers to physical activity to address the inactivity pandemic plaguing America. 

Help keep the pressure on Congress. Spread the word to #PassPHIT!

Who Attends?

Celebrity Athletes

From the likes of Peyton Manning to Carl Lewis, SFIA has accompanied 120+ celebrity athletes on Capitol Hill to fight for physical activity & #PassPHIT 

Industry Executives

SFIA's membership brands & associations send their most passionate executives to help push for the passage of the PHIT Act

Physical Activity & Fitness Advocates

Associations and professionals from various fitness and activity organizations looking to make physical activity a priority in America

Government & Public Affairs Professionals

Government & public affairs professionals from brands & associations throughout the sports & fitness industry 


Senator Thune Raises PHIT Act to Secretary Mnuchin at Finance Hearing on FY2021 Budget (2/12/20)

What is the PHIT Act?

The Personal Health Investment Today (PHIT) Act would allow consumers to pay for physical activity expenses (from gym fees to sports equipment) using funds in pre-tax medical accounts (Health Savings Accounts and Flexible Savings Accounts). Consumers would see a 20-37% discount on sports related expenses.

The PHIT Act would make any expense exclusively intended for the sole purpose of being physically active eligible for FSA/HSA reimbursement

The PHIT Act Covers

  • Youth & Adult Sports League Fees
  • School Pay-to-Play Sports Fees
  • Gym & Health Club Membership Dues
  • Exercise & Yoga Classes
  • Personal Trainers
  • Bike Rentals
  • Sports & Fitness Equipment
  • Sport-Exclusive Footwear
  • Tournament & Race Registration Fees
  • Youth Camps
  • Fitness Tracking Devices
  • & Much More!

Looking to get more involved with National Health Through Fitness Day and passing the PHIT Act? Contact

2020 Celebrity Athlete Attendees

2019 Action Shots


There are limited opportunities to sponsor the 2020 SFIA National Health Through Fitness Day through the SFIA Corporate Partner Program and Friends of NHTFD.

For more information on how your company can get involved, please contact

Looking for PHIT Act Informational Materials?

The Sports & Fitness Industry Association (SFIA), formerly the SGMA, is the trade association of leading industry sports and fitness brands, suppliers, retailers and partners. Our mission is to "Promote Sports and Fitness Participation and Industry Vitality" by focusing on core product areas for the industry.

Our purpose is to support our member companies and promote a healthy environment for the sporting goods industry by providing access to thought leadership, industry & public affairs, research and member services. SFIA enhances industry vitality and fosters sports, fitness and active lifestyle participation.